Automating Data Workflows for Enhanced Efficiency

CloudSmiths worked closely with EssenceMediacom to design and implement a solution that would automate and streamline their data workflows. The chosen architecture leveraged Google BigQuery for data storage and processing, Google Cloud Composer for orchestrating and managing data pipelines, and Python for custom data enrichment tasks. Google Sheets was integrated into the workflow to handle lookups and apply business rules, ensuring that all relevant data was accurately processed and enriched.

By automating these processes, the new system eliminated the need for manual data handling in Excel, freeing analysts from repetitive tasks and allowing them to focus on generating valuable insights. The cloud-based nature of the solution ensured that it was scalable, reliable, and accessible, further enhancing the efficiency of EssenceMediacom’s operations.

Delivering Valuable Insights and Improved Decision-Making

The fully automated solution provided EssenceMediacom with a more efficient and reliable way to manage their media investment data. By streamlining the workflow, CloudSmiths enabled the agency to process large volumes of data quickly and accurately, leading to better decision-making and more effective resource allocation.

The insights gained from the new system allowed EssenceMediacom to optimise its media strategies further, delivering improved outcomes for their clients. This collaboration not only enhanced the agency’s operational efficiency but also reinforced its reputation as a leader in the media industry, known for leveraging cutting-edge technology to drive business success.

Through our partnership, EssenceMediacom has successfully transformed its data management processes, ensuring that the agency remains at the forefront of innovation in the media planning and buying landscape.

Building a Scalable and Automated Data Workflow

Understanding MediaCom’s need for a robust and reliable system, we developed connectors that interface with social media APIs, automatically collecting and processing data. This data is then securely transferred to Google Cloud Storage and loaded into Google BigQuery, where it is organised and split by client for individual access. By integrating Tableau with BigQuery, we enabled advanced data visualisation and analysis, allowing MediaCom to gain valuable insights from their data. Additionally, Google Cloud Operations Suite was employed to monitor the system for any potential failures, ensuring consistent and reliable performance.

Enhancing Efficiency and Scalability

The implemented solution is not only scalable but also easily adaptable, enabling MediaCom to add new accounts without requiring extensive reconfiguration. One of the standout features of this system is its ability to backfill two years of account information, making the complete dataset accessible within a single day. This efficiency has transformed MediaCom’s data management process, providing a centralised source of truth that analysts can rely on each morning. This automation has freed analysts from the burdens of manual data processing, allowing them to focus on strategic initiatives that drive growth for their clients.

Achieving Operational Excellence and Client Satisfaction

Through our collaboration, MediaCom has transitioned to a modern, automated, scalable, and reliable data collection and reporting system. The implementation of GCP products has revolutionised their data workflow, providing a streamlined and efficient system that enhances overall performance and client satisfaction. The centralised and reliable access to data has empowered MediaCom to deliver more accurate and timely insights, ultimately contributing to their continued success in the competitive media landscape. By partnering with CloudSmiths, MediaCom has not only addressed its immediate data challenges but also established a foundation for future growth and innovation in data-driven media strategies.