Absa is a leading financial services provider based in South Africa. With a rich history dating back to 1916, Absa has grown into a trusted and respected brand in the banking industry. The company operates across various segments, including Retail and Business Banking, Corporate and Investment Banking, and Wealth Management.

South Africa
Financial Services

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Creating a Personalised News Platform with Machine Learning for Absa

As a trusted partner, we played a crucial role in assisting Absa with their diverse needs, executing a large-scale integration project involving data integration and cleaning, implementing Salesforce Service Cloud for their call centre operations, streamlining client onboarding processes, and developing custom solutions for risk management, transaction management, credit systems, and legal matter management.

As a preferred partner with a highly experienced and certified technical team, we played a crucial role in assisting Absa with their diverse needs. With a deep understaning of their operations and institutional knowledge, we successfully executed a large-scale integration project involving data integration and cleaning.

Since 2015 in the Corporate and Investment Banking (CIB) division, we implemented Salesforce Service Cloud for Absa’s call centre operations, enabling seamless email-to-case functionality. This implementation resulted in reduced time to resolution for customer enquiries and provided complete transparency by eliminating reliance on private email communications. We also developed custom solutions on Salesforce to streamline client onboarding processes. Other custom solutions included risk management solutions, transaction management solutions, and credit systems. We also implemented Advologix, a legal matter management system. We continue to provide first-line support to ensure ongoing operational efficiency. 

Since 2018, in the Retail and Business Banking (RBB) division, we implemented Salesforce Service Cloud. We also undertook custom development work to support an upcoming new product and developed a comprehensive deceased estates management solution that encompasses all business units. Additionally, we implemented Experience Cloud and provide production support, enabling a seamless customer experience. We also augment their existing team.


Salesforce Service Cloud


Salesforce Experience Cloud

Empowering African Youth through the ReadytoWork App with AWS for Absa

We partnered with Absa to develop and maintain their ReadytoWork app, an initiative aimed at equipping young individuals with essential skills for the workforce or entrepreneurship.

We helped develop and continue to enhance and maintain Absa’s ReadytoWork app. The app is part of their employability initiative aiming to equip young individuals with the necessary skills for the world of work or entrepreneurship. It provides access to top-quality learning content focused on work, people, money, and entrepreneurial skills, catering to the needs of young Africans.

To bring this vision to life, Absa partnered with us, relying on our expertise to develop, deploy, monitor, and maintain the ReadytoWork app. We were tasked with creating a robust and scalable app from scratch, as no existing infrastructure was available to handle the high traffic volumes.

We utilised various Amazon Web Service (AWS) products–AWS Elastic Beanstalk allowed for the deployment of an automatically scalable application, capable of handling any number of users. Amazon Relational Database Service was used to establish and manage a scalable relational database in the cloud. Other AWS services, such as Amazon S3 for storage, Amazon Elastic Load Balancer for improved availability and scalability, and Amazon CloudFront for secure content delivery with low latency and high transfer speeds, were also leveraged.


AWS Elastic Beanstalk

Amazon Relational Database Service

Amazon Elastic Load Balancer

Amazon CloudFront